During the month of February the new and rising social network Pinterest drove more traffic to websites then the more established microblogging network Twitter. This surprisingly fact was noted in the United States but can mean Pinterest could be more important than ever in Europe as well.
Shareholic organized a study amongst 200.000 bloggers in the United States and found out that amongst the over 270 million visitors to their website most visitors where redirected from Pinterest and not Twitter. Perhaps the fact Pinterest is a more visual network then Twitter which is more text only, had a big influence. Overall experts say photos and videos are getting more important with social networks, just look at Google+ and Facebook who offer the photos shared online at bigger sizes.
Still this information is surprising because Pinterest is just two years old and only has 11,7 million users worldwide, something which cannot be compared to Twitter with over 100 million users (500 million registered).
According Shareholic 50% of the traffic in February came from Google followed by Facebook with 6,38%, Yahoo with 1,61% and Bing with 1,21%. Pinterest occupied the sixth position with 1,05% and Twitter the last place with 0,82%. Of course there are also visitors to websites who come there directly, 18,20% of them.
Do you want to know more about Pinterest, read our article about the new and upcoming social network.